Asics Launches Want It More Campaign
ASICS has launched a new campaign titled ‘Want it More’, aiming to reach a wider, younger audience beyond just running.
According to the brand, the campaign takes a motivational approach, looking to encourage athletes to step up their training efforts as well as focus on how far athletes go to reach their goal.
It kicks off with an open letter inviting the community of professional and amateur athletes to come together through shared dedication to achieve a goal at #wantitmore and will be published across ASICS social media channels.
From 1st March and throughout 2016, the ‘Want it More’ digital platform will also look to inspire the community to stay motivated during workouts through two components; the fitter in :15 campaign, which focuses on community building with training optimisation films, tips and challenges and train-offs, and train-offs, short films in which athletes – from pros to influencers to everyday athletes -demonstrate how hard and far they can train, and then challenge each other to train-offs all posted to #wantitmore.
“With this campaign, ASICS aims to inspire and motivate athletes to reach their goals,” said Paul Miles, senior general manager, global brand marketing division, ASICS Corporation. “We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, ASICS celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world.”
The campaign was created by 180 Amsterdam and directed by Henry Alex Rubin, Academy Award nominated, feature and documentary maker.
