Ba In Landmark Twickenham Deal
England Rugby has agreed a major new partnership with British Airways (BA), which will see the airline become the first-ever principal partner to Twickenham Stadium – the home of the national game.
Under the terms of the new multi-year deal, BA will also take on the status of principal partner and official airline partner to England Rugby, responsible for flying the England men’s and women’s teams around the world – including to next year’s Rugby World Cup 2019 in Japan.
The agreement will give BA rights to exclusive Twickenham branding, including on the stadium roof – an iconic landmark on the Heathrow flight path, seen by the thousands of daily travellers flying in to BA’s global hub airport.
As part of the deal, British Airways and England Rugby will also work closely together on the digital experience at Twickenham Stadium, including developing and launching a new stadium app and e-ticketing in the future.
The agreement will also see the new top floor facility of the redeveloped East Stand named as the British Airways Rose Garden – a modern relaxed environment for guests featuring live music and a mix of open cooking stations.
Proud to welcome @British_Airways on board as our official airline partner and principal partner to Twickenham Stadium
More here: https://t.co/mzkPlxAxtM pic.twitter.com/j0Y6PGXnwM
— England Rugby (@EnglandRugby) August 30, 2018
Commenting on the landmark partnership, RFU chief executive Steve Brown said, “We are thrilled to announce our new partnership with British Airways and are extremely excited about working together.
“Twickenham Stadium is the home of rugby and we’re so pleased to have an iconic British brand as our first ever principal partner of the stadium.
“We are proud to be working with British Airways, a brand that has such a strong heritage that is aligned with our core values.”
Alex Cruz, chairman and CEO of British Airways, added: “We’re getting behind England Rugby and looking forward to supporting the Men’s and Women’s squads, by delivering them ready to win on their travels all over the world.
“Twickenham Stadium also sits on the flight path in to Heathrow, so our partnership with the home of England Rugby will be visible to British Airways customers from the skies.”
