Newly-promoted Premier League football club AFC Bournemouth has announced that DeWalt will be its official shirt sleeve sponsor for the 2022/23 season.
Under terms of the agreement, the global power tool manufacturer’s branding will appear on the sleeves of the Cherries’ men’s team home, away and third kits.
The announcement completes the club’s roster of kit sponsors for the season, with online betting site Dafabet and Poole-based bank MSP Capital already confirmed as front of shirt and training kit sponsors respectively.
Rob Mitchell, AFC Bournemouth Commercial Director, commented, “We are very pleased to have got this deal with a big name brand over the line ahead of the new season. It’s a mutually beneficial agreement which provides DeWalt with global exposure and allows us to capitalise further on the commercial value of being back in the Premier League.”
The news comes days after AFC Bournemouth revealed its new away kit for the season. Inspired by the palm trees on Bournemouth’s iconic seafront, the tropical foliage influences the graphic design on the new kit.

The DeWalt logo will make its first appearance in a competitive match during Bournemouth’s first Premier League game of the season. Manager Scott Parker’s side will host Aston Villa at its 11,000-capacity Vitality Stadium. on Saturday 6th August.
Image: Shutterstock / AFC Bournemouth