Brentford Names New Streaming Partner
Premier League football club Brentford FC has selected London-based OTT agency StreamAMG to supply the technology behind the club’s new online video service.
From the start of the 2022/23 season, the West London club will use StreamAMG’s suite of products to power Buzz Box, it’s new service that offers on-demand video content and audio commentary to supporters.
Following a successful debut season in the Premier League, the Bees will look to utilise StreamAMG’s expertise in developing new OTT platforms with the new online video service now live ahead of the upcoming 2022/23 Premier League season, which kicks off on 5th August.
Across all launch phases, Brentford will benefit from a number of technologies. This will include MediaPlatform, StreamAMG’s core online video platform, the CloudMatrix, a content distribution system which offers tagging and archive interrogation tools, and the CloudPay platform which allows rights-holders to control and manage its subscribers.
Hugo Sharman, CEO at StreamAMG, commented, “We are delighted to support Brentford in their efforts to deliver digital video streaming to Premier League standards, and in doing so reinforce StreamAMG as the go-to OTT provider in top-tier sports.”
Steve Watts, Marketing Services Director at Brentford FC, added, “Live and on-demand video is key in how we engage with our fans. With the help of StreamAMG’s innovation we can bring them closer to the action than ever before. The ability to reach our fans that are unable to regularly visit Brentford Community Stadium, while improving our membership packages, will be significant, as we enter our second Premier League season.”
Brentford travel to Leicester City’s King Power Stadium on Sunday 7th August in the club’s first game of the new Premier League season as the team looks to build on a successful first campaign in the top-flight under German manager Thomas Frank.
Brentford FC was crowned Sports Organisation of the Year at the Sport Industry Awards 2022 in May.
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