Caa Sports Acquires Brandrapport

CAA Sports, a division of entertainment and sports agency Creative Artists Agency (CAA), has acquired brandrapport, a London-based sports marketing agency. 

Founded in 1981, brandrapport works with brands such as Allianz, Jaguar Land Rover, Nestlé, Prudential, and Samsung, providing insights from brand engagement strategy to activation, PR, event management, digital and social media.

brandrapport’s 25 employees will join CAA Sports Consulting, and will be based in CAA’s London office in Hammersmith. Working under the leadership of global head of CAA sports consulting Greg Luckman, brandrapport’s Andy Kenny will serve as head of CAA sports consulting, London.

CAA Sports Consulting launched in October 2011, and advises, manages, and activates on over $20bn in sponsorship rights deals on behalf of brands, including JP Morgan Chase, Emirates Airline, Time Warner Cable, Farmers, Zurich, and Mondelēz, among others. Its headquarters are in Los Angeles (pictured above). 

The acquisition of brandrapport marks the fourth company acquired by CAA Sports in less than eight months, which includes; two corporate hospitality firms – Goviva and Beyond Sports and Entertainment; consumer product licensing agency Fermata and Todd France’s 5 Star Athlete Management.

“Corporate consulting is a growth area for CAA Sports, and in the four years since we moved into this space, we have assembled an industry-leading team of sports marketing executives who work on behalf of more than 30 iconic global brands,” said Luckman. “As we further expand our international marketing capabilities, we know that Andy and his team at brandrapport will fit seamlessly into CAA’s collaborative culture. Their entrepreneurial spirit and relentless commitment to providing world-class service will yield tremendous results for our clients.”  

“We are thrilled to be part of CAA. I couldn’t have written a better script,” said Kenny. “CAA’s stature, expertise, and uniquely powerful set of global relationships opens up huge opportunities for our team, and our clients, and that is tremendously motivating.”