Cinch Takes Naming Partner Rights To Lta’s Queen’s

The LTA has partnered with online car-selling platform cinch, which will become the new title sponsor of the LTA’s Queen’s Club Championships.

The partnership will commence on 1st January 2021, and will run for four years through the 2024 Tournament. 

The newly-named cinch Championships is an ATP 500 event, and traditionally takes place in the build-up to The Championships at Wimbledon, as part of the LTA’s summer programme.

The move marks cinch’s latest move into sport sponsorship, adding Queen’s to its recent partnership with Gallagher Premiership club Northampton Saints.

Scott Lloyd, Chief Executive of the LTA said: “Queen’s is one of the undoubted highlights of the British sporting summer, and we’re delighted to have concluded this title partnership with cinch. Despite the current economic climate, it is a testament to the popularity and appeal of tennis that we are able to confirm this four-year partnership for one of our leading tournaments. 

“It is a great platform for the event, the LTA, and for British tennis.  As partners we will work together to promote tennis and the tournament to the widest possible audience. cinch share our belief that tennis should be a sport for everyone and we look forward to working with them on opening up the sport to new fans and new players in the years to come.”

Avril Palmer-Baunack, cinch Chairman, added: “We’re delighted to have agreed this four-year deal with The LTA as both organisations share a vision of being welcoming and accessible to all.

“The cinch team is looking forward to working closely with The LTA to bring ‘The cinch Championships’ at the Queen’s Club to the widest possible audience.”