EA Unveils New Esport Division

14 Dec 2015 | tshego

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Electronic Arts (EA) has launched a new competitive gaming division focused on the eSports market.

EA stated that the new division will balance competition, community and entertainment in order to have a dedicated eSports userbase and facilitate the broadcasting of live gaming events.

EA’s competitive gaming division is an extension of its eSports initiatives, including the FIFA Interactive World Cup and the Madden NFL Live Challenge.

“As the latest step in our journey to put our players first, this group will enable global eSports competitions in our biggest franchises including FIFA, Madden NFL, Battlefield and more,” the publisher said in a statement.

Rival publisher Activision Blizzard launched its own eSports division, whilst multiple television networks have also branched out with eSports coverage in recent months; Disney has a Mario Kart 8 broadcast special in the works for its Disney XD network, and TBS announced that it will air more than 20 live eSports events throughout 2016.

Peter Moore will be the chief competition officer of the new division and currently serves as the chief operation officer at EA. He will continue his role through to March 2016, with EA Sports marketer Todd Sitrin joining Moore as the senior vice president.

“Todd will lead strategy and operations for the CGD, working closely with our development studios to create an exciting competitive platform in our games,” EA representatives stated.