Earnest Forms New Sport Sponsorship Agency

Marketing and design agency, Earnest has announced the formation of Earnie, a sports and sponsorship agency.

Earnie starts business on 1st October 2015 and will help rights holders and sponsors get closer to their audiences and help clients join up data and insight with delivery.

The newly created agency will start life with clients such as the England and Wales Cricket Board, Premiership Rugby, the International Cricket Council, British Champions Series, the Rugby Football League, the Jockey Club and the Rugby Players Association.

Earnie will retain the full support of former parent company, Earnest, and the two agencies will share the central London office.

Alistair Gammell (pictured above), managing director of Earnie, said: “Earnie has come about to help brands and sports get closer to their audiences and in turn, achieve real business returns. Rights holders need to use marketing to persuade fans more effectively, whilst sponsors have the opportunity to do more than drive traditional awareness. We are helping clients realise the potential to do things differently by joining up the engagement gap for fans and customers.”