Eq Nutrition Teams Up With Anthony Joshua

UK sports nutrition company EQ Nutrition has announced Anthony Joshua has joined its roster of athletes.

The latest deal further strengthens the brand’s stable of athletes and teams, following the recent five-year deal with Wasps Rugby, which commenced at the start of the 2016/17 season.

The new partnership with Joshua comes a month out from the Olympic champion’s IBF World Title Fight with Charles Martin. EQ Nutrition will be supporting Anthony with sports performance supplements, which includes recovery proteins, and pre-training energy formulas to support his training regime.

Anthony will also be partnering with EQ Nutrition on his own range of products, specifically designed to aid the active lifestyles and regimes of elite and grassroots athletes. The AJ Elite Series of nutritional supplements will be available later this year.

Simon Stevens, founder of EQ Nutrition commented: “Adding Joshua to our team shows how far we have come. Our original objective when launching EQ was to create products to benefit our own performance in world class competition.

“Our unparalleled focus on quality and safety has allowed us to develop a partnership with one of the World’s most elite athletes and highest profile boxers who pushes the limits of performance. AJ is also one of the most humble and hardworking guys I’ve ever met and it’s truly an honour having him on our team.”

Simon further commented: “Anthony and his team take the nutrition aspects of their training very seriously and recognise that they need to only use the highest quality and safest products on the market. We are looking forward to being in his corner for every step of his exciting journey.”