European Tour Unveils Brand Refresh
The European Tour has unveiled a new logo as part of a wider brand refresh, including a new website look and an app.
The Tour says the refresh has been underpinned by its ‘guiding principles of innovation, inclusivity and globality’ and has also revealed a new strapline, ‘Driving Golf Further’, which will feature underneath the logo. The motto is in reference to the rights holder’s embrace of new tournament formats as well as its focus on innovative social media content, for which it won Social Media Campaign of the Year at the Sport Industry Awards 2018.
As well as the new brand identity, the European Tour also unveiled its newly refurbished offices at Wentworth during the BMW PGA Championship.
Keith Pelley, CEO, European Tour, said: “It is an exciting time for us to unveil our new brand strategy. While we continue to celebrate our traditions and our core audience, the tour has a strong desire to innovate and broaden the appeal of our sport”
Max Hamilton, Head of Commercial Partnerships said: “Golf remains the sport of business, with 90% of CEOs playing our sport, however we believe golf has to modernise and appeal to everyone to thrive. We hope our bold new creative and brand strategy will attract new partners who align with our new brand ideals.”
The new brand identity will be rolled out on 1st October, ahead of the Open de Espana, to coincide with the revamped website and new app.
