William Hill has signed with Premier League side Everton to become the club’s official European betting partner.
The two-year partnership sees the bookmaker use the club’s digital platforms to access fans, with William Hill branding also appearing on match day LED screens and on new interview backdrops.
As well as this, William Hill will offer Everton fans exclusive odds on Premier League and cup games, competitions and prizes.
Alan McTavish, head of commercial, Everton said: “We are pleased to name one of the world’s leading betting and gaming companies, William Hill, as our new official betting partner and look forward to a successful association between both parties.
“Ahead of an exciting new season we look forward to working together with William Hill, a company that prides itself on innovation, history and heritage just like Everton, and developing a long-term partnership that covers the traditional betting and the emerging interactive markets.”
Alex O’Shaughnessy, chief marketing officer, William Hill said: “Everton are one of the most iconic clubs in Britain and it’s great to be joining the Blues at this exciting point in their history.
“We can’t wait to start working with the club and we look forward to offering the millions of Evertonians a fun and innovative betting service across all of retail and digital channels.”
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