Everton Signs Record Sponsorship Deal
Everton FC has signed a record multi-year deal with gaming company SportPesa, which will commence on 1st June.
The Kenyan bookmaker will become the club’s main partner, replacing Thai brewey Chang, and will feature on the front of Everton’s playing shirts for five years.
In the club’s statement, Everton said that SportPesa has recently invested in a new European headquarters in Liverpool, with their investment in the club and the city seeing a creation of over 70 jobs.
Recently, the gaming company announced a partnership with La Liga which saw SportPesa become the Spanish top flight’s African gaming partner.
Everton chief executive officer, Robert Elstone, said: “We’re pleased to have secured the biggest commercial partnership deal in the club’s history with an ambitious and growing global company. From the outset we have been impressed by SportPesa and the company’s plans for the future. Over the coming months and years we will be working closely to realise our ambitions together.
“SportPesa are committed to significant investment, not only in Everton through this partnership but also in the city as they open up a new European headquarters that creates new jobs in Liverpool.
“The Liverpool office will give SportPesa the chance to engage with supporters through a number of fan activities and we look forward to an exciting partnership together.”
Ivo Bozukov, director of global strategy for SportPesa, said: “This is a proud and monumental day in the history of our organisation. Everton Football Club is a world-renowned sporting institution and a club of proud tradition and rich history. We are thrilled to have secured an alignment with Everton, a club weaved prominently throughout the tapestry of world football.”
Shaun Simmonds, SportPesa’s UK marketing manager, added: “A huge factor in our decision to form this partnership with Everton, was the club’s passionate and committed fans. The club already does a fantastic job of making Everton accessible for its fans, and we look forward to amplifying this globally.
“The club has an exciting future with a new stadium on the horizon, a young and dynamic playing squad and a history for producing great talent through their famed Academy – for us, there couldn’t be a better time to be investing in Everton Football Club and the city of Liverpool. Together I’m certain that we’ll achieve great things.”
