Fifa Appoints Fifty Digital For Qatar 2022
FIFA’s Digital Content Team has appointed Fifty Digital to enhance its World Cup social media accounts ahead of next year’s Qatar World Cup.
Fifty Digital will help ‘create, develop, evolve, and amplify’ FIFA’s hero, hub and hygiene content on social and digital media. The Sport Industry Awards 2020 Young Agency of the Year winners will be involved from the ideation and creative process through to content production, with the aim of reaching, engaging, and inspiring new audiences.
The agency will also be tasked with delivering a world-class service ensuring FIFA are authentically engaging young football fans through bold and vibrant content, as well as helping football’s global governing body reach a non-traditional football audience.
“We’re delighted to have Fifty Digital onboard to help us create great Digital Content,” said Giuliano Giorgetti, Head of Digital Content, FIFA.
“Fifty Digital have a brilliant track record and understand what younger audiences want. We are looking forward to an exciting and successful partnership together.”
James Campbell, Co-Founder, Fifty Digital, said: “Everyone remembers their first FIFA World Cup and everyone at Fifty Digital is delighted to be working on celebrating this event as the excitement for Qatar builds and builds.
“World Cups are some of the most iconic sporting events in history and are a bucket list item for players, managers, fans and sports lovers alike. It’s truly the jewel in the crown of football, so we’re honoured and thrilled to be working with FIFA’s Digital Content Team and know our team will deliver exciting and engaging content which transcends traditional audiences and inspires a generation.”
This week, the agency has been involved in FIFA’s celebration of the 1986 Mexico World Cup across its channels, with Fifty Digital providing new content that has helped bring the tournament into the modern world. The wide-ranging offering includes an animated illustration combining the stars of 1986 and 2021, a watchalong video introducing a new audience to the best moments from Mexico 86, and an original production which sees fans attempting to recreate Diego Maradona’s famous ‘Goal of the Century’ against England in the quarter final.
