Former M&C Saatchi Pair Launch New Agency
Former M&C Saatchi CMO Kate Bosomworth has joined up with former M&C Saatchi Chief Creative Officer Justin Tindall to launch a new agency, Platform London.
Aiming to create ‘transformational brand platforms’, the pair say the agency will work across three stages, first creating the platform, before delivering a portfolio of creative and then production work for clients.
Bosomworth, who was a Board member of Sport England and is a Sport Industry Awards 2021 Judge, was also Managing Partner of Speed Communications which merged with the agency Mongoose in 2016.
The pair said: “We’ve set out to create a completely new agency model and way of working that provides a liberating, efficient and agile working environment for the clients and talent with whom we’ll be partnering.
“As the name suggests, Platform’s principle purpose is the creation of transformational brand platforms. The central and most fundamental part of any brand or business, whatever size and stage – a purpose driven, True North that informs and guides everything the brand and business does.
“We’ve built the business around Creative Strategy. A new, upstream origination process exclusively designed to deliver brand platform ideas with speed, brilliance, collaboration and flexibility.
“We’ve created a refreshingly simple three stage, set fee, pay-as-you-go model. Tight, focused teams that work in short, collaborative, highly productive sprints. Clients can then buy the brand platform outright or license it from us
Platform will also work with freelance creatives who will be used depending on the needs of the client, aiming to build a community of producers, strategists, artists, designers and developers to work across its projects.
