Formula 1 Announces Saudi Aramco As Global Partner

Formula 1 has announced Saudi energy and chemicals company Aramco as a new long-term Global Partner.

The deal sees Aramco become the single seater motorsport series’ sixth Global Partner alongside DHL, Emirates, Heineken, Pirelli and Rolex.

The pair say they will combine their shared expertise to identify opportunities for the advancement of sustainable fuels, enhanced engine efficiencies and emerging mobility technology across the course of their partnership.

“We are delighted to welcome Aramco to the Formula 1 family as a long-term Global Partner as we start our 2020 season,” said Chase Carey, Chairman and CEO, Formula 1. 

“We are looking forward to sharing our combined expertise and working with Aramco on technological innovation and we will benefit hugely from its capabilities and expertise in the fuel and energy sector.”

At the end of 2019, Formula 1 published new sustainability plans, and the series now says that this partnership will help it deliver its goal of creating a power unit driven by advanced sustainable fuels.

In addition, the deal will also include trackside branding for Aramco at ‘most’ races, title rights to the US, Spanish and Hungarian Grands Prix in 2020, broadcast integration and exposure through the Formula’s digital platforms, which the series says will showcase Aramco’s position as an innovator in transport technology.

Aramco President and CEO Amin H. Nasser said: “We are excited to partner with Formula 1, a strong global sports brand with millions of fans around the world. As the world’s largest energy supplier and an innovation leader, we have the ambition to find game-changing solutions for better-performing engines and cleaner energy. Partnerships like these are important to help us to deliver on our ambitions.”

Formula 1 says that this is Aramco’s first global sponsorship, and one whose international platform will connect the brand to an audience of 500 million fans.