Formula One Makes Double Appointments
Formula One has announced two new appointments, with Murray Barnett and Matthew Roberts to boost its commercial and research divisions respectively.
Barnett has been appointed as head of sponsorship and commercial partnerships, officially taking up the role on 25th April. He will report directly to Sean Bratches, managing director of commercial operations.
Previously holding the role of chief commercial officer at World Rugby, he will lead Formula One’s sponsorship and sales division, charged with targeting new commercial opportunities.
Roberts, meanwhile, becomes the new global head of research and will assume the role from 1st June, also reporting to Bratches.
He will head up the commercial research division, looking at existing markets and identifying new marketing and sales opportunities. Roberts joins from Sky, where he was head of content insight across all sports, news and digital divisions.
Bratches said: “The appointment of Murray and Matthew to lead Formula One’s commercial partnership and research divisions, respectively, marks an important next step in the evolution of the sport. There is enormous interest among global brands to align themselves with Formula One and Murray is well suited to lead this division, supporting our incumbent partners and broadening the number of sponsors.
“Likewise, we are pivoting to a research driven platform that will inform decisions across the company and there is no one better to lead us in that endeavour than Matt. Both bring a wealth of experience that will serve Formula One well and position us for continued growth.”
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