Leeds United Scores New Sleeve Partner
Premier League football club Leeds United has announced a new partnership with American mobile e-commerce platform Wish which sees the company become the club’s new official sleeve partner for the 2022/23 campaign.
As part of the newly signed one-year deal, Wish branding will appear on the shirt sleeve throughout the season for the Leeds United men’s, women’s and academy teams, across all of the official replica shirts and throughout Leeds’ 38,000-capacity stadium Elland Road, helping create global brand exposure.
The new sleeve branding will feature Wish’s new logo ahead of its official rebrand next month.
Supporters will be able to see the players with their new shirts, featuring the Wish branding, on Thursday 14th July as the Yorkshire-based side take on Brisbane Roar in the Queensland Champions Cup as part of their pre-season tour of Australia. This will be the first time the first-team squad will wear the new adidas home kit for the upcoming season.
Vijay Talwar, Chief Executive Officer of Wish, said, “We are excited to be partnering with Leeds United for the upcoming season. With a rebrand just around the corner, the partnership not only provides great brand exposure but also a perfect opportunity to shine a light on all the changes underway at Wish.
“We look forward to being a part of Leeds’ journey and wish the team all the best for the season ahead.”
Wish has replaced UK-based boiler and air conditioning provider BOXT as the sleeve sponsor. It will sit alongside online betting brand SBOTOP which is the front-of-shirt sponsor.
Paul Bell, Executive Director of Leeds United, added, “As we look forward to a new season in the Premier League, we are extremely excited to welcome back Wish as our new Official Sleeve Partner for the new campaign.
“We first worked with Wish as an official partner in 2018 when the brand chose Leeds United as its first global football partnership after a successful relationship with the LA Lakers NBA basketball team. We are therefore delighted that the brand has chosen to work with the club again as part of its new global marketing campaign.
“We look forward to seeing the new Wish branding feature on the sleeve of our playing shirts throughout the campaign.”
The value of the deal has not been disclosed.
Image: Shutterstock
