Liverpool Launch Paid-for Youtube Memberships
Liverpool have expanded their YouTube offering to include membership payments with access to premium content, which the club say makes them the first sport team globally to take such a step.
The European champions will offer their fans exclusive content as well as club branded emojis and badges.
Access to the content comes in two levels, with a standard subscription at 99p per month, while a second tier – which will set fans back £2.99 per month – includes live pre-match shows, pre- and post-match interviews and ‘exclusive community posts’.
Fans can also subscribe to the normal free offering, which the club says will continue to include the video currently available at no cost, including ‘Inside Anfield’, ‘Bezzies’ and match highlights.
Drew Crisp, SVP, Digital, Media and Marketing, Liverpool FC, said: “YouTube is the biggest global online video community and is an incredibly important channel for us, as we find that a large percentage of our social followers interact with us here on this platform.
“Over the past three years we have been using the platform to build up great content with our players, manager and fans, reaching supporters around the world and providing amazing moments, including our incredible journey to European success earlier in the year.
“We understand just how important content like this is to our supporters to help them relive their favourite moments and get closer to their team wherever they live in the world.
“With the YouTube Memberships launch, we are giving fans a more flexible opportunity to access premium content, while also helping us to serve them our award-winning videos on the platform they love.”
Tomos Grace, Head of Sport, YouTube, EMEA, said: “Liverpool FC are riding high in the Premier League, and we congratulate them on being the first to launch Memberships on YouTube.
“This product represents a new opportunity for sports organisations to reach a global audience, and Liverpool FC, with its large fan base, is well positioned for success by providing fans even more of the content they love most.”
The Reds have a YouTube audience of 3.4 million subscribers, while the club also says it garnered more than one billion minutes of content watched in 2019 so far.
