Matta Launches World Cup Hockey Campaign
MATTA has launched England Hockey’s ‘Pure Hockey Gold’ campaign after being selected by the governing body to spearhead its communications for the 2018 Women’s World Cup.
The first part of the campaign, launched this week, will be promoting the ticket ballot for the tournament, which is set to be held in London next summer.
The campaign will run beyond the ballot, and raise awareness in the run up to the competition. Creatively it centres on the theme of gold, which nods to the memory of the home nations’ gold medal-winning players at the Rio Olympics last year.
Andy Brown, head of sales and marketing at England Hockey, said: “A year out from the event, we have experienced a phenomenal response to the campaign and massive interest in the Hockey Women’s World Cup ticket ballot, so we’re really pleased.
“Pure Hockey Gold really helps transform the image of hockey – it’s fantastic, we’ve had some really positive comments from fans, and we can’t wait to roll it out further.”
MATTA’s executive creative director, Matt Campbell said he always wanted to work with England Hockey on this piece, ever since that moment in 2016, adding: “When the GB team got the gold in Rio, it was imprinted on my mind as one of THE moments of the Games. The players were so focused and determined, we’ve used that performance as the inspiration for the campaign as a way to excite fans about the golden hockey they will see next summer.
“We’ve used ‘Everywhere Live’ by George Stephenson which gives modernity to the film, and the montage of hockey scenes with golden elements builds with the track.”
Pure Hockey Gold can currently be seen in print, outdoor and online, with targeted digital media playing a large role.
