Northampton Saints Unveil Cinch As Elite Partner

Northampton Saints have unveiled a new multi-year partnership with online car-selling platform cinch. 

The deal will see the automotive platform become an Elite Partner, with its branding appearing on the back of the club’s playing strip for both home and away kits.

Cinch will also gain naming rights to the South Stand at Franklin’s Gardens, which will be renamed the ‘cinch Stand’, beginning before the club’s Boxing Day clash against Worcester Warriors.

“We are very proud to welcome cinch to the club, and incredibly excited about this partnership between two brands whose focus is on innovation and growth,” said Tony Davison, Commercial Director, Northampton Saints. 

“We’re confident our partnership will become an integral asset for cinch in driving awareness within UK sport, providing fans with a platform to help make it easier and more accessible to buy the car which best suits their lifestyle.”

Cinch will also be promoted across the club’s social and digital channels both before and after each match, with ‘cinch Stats’ included in content.

Avril Palmer-Baunack, Chairman, cinch, added: “Cinch is delighted to be partnering Northampton Saints with this long-term deal. We have plenty of keen Saints fans within our business, and our Group, Constellation Automotive, employs thousands of people across Northamptonshire and the neighbouring counties, so we’re all looking forward to seeing Saints go from strength to strength. 

“Cinch is the automotive brand for everybody, faff-free, top quality and down to earth, much like the Saints supporters who we can’t wait to get to know over the coming seasons. We plan to bring some memorable moments to Franklin’s Gardens for all and can’t wait to get started.”

The commercial partnership with cinch is the third secured by Saints since the 2020/21 Gallagher Premiership season began, with deals also agreed with Barclaycard and Warner’s Distillery also agreed.