Ovo Energy Signs Tour Of Britain Deal

15 Feb 2018 | tshego

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OVO Energy has announced a two-year commitment as title sponsor of the 2018 and 2019 Tour Series, Women’s Tour and Tour of Britain.

The energy supplier first sponsored the OVO Energy Women’s Tour and Tour of Britain last year in 2017.

Relaunched in 2004 after a five-year absence from the calendar, the OVO Energy Tour of Britain attracts the world’s top cyclists, including Olympic and world champions and Tour de France stage winners, to compete on British roads each September, with daily live coverage on ITV4 and Eurosport in the UK, and around the world.

Launched in 2014, the OVO Energy Women’s Tour is a part of the UCI Women’s WorldTour, and the UK’s leading women’s cycling event, taking place over five stages with coverage on ITV4.

The OVO Energy Tour Series is Britain’s leading domestic televised race series, with a team-based format for both men and women’s teams. Taking place in 10 town and city centre locations, The Tour Series celebrates its 10th season in May 2018.

Chris Houghton, CEO Energy Retail, OVO Energy, said: “We are thrilled to announce our ongoing involvement as title sponsor of the Women’s Tour, Tour of Britain and, for the first time this year, the Tour Series. We look forward to inspiring people of all ages to not only turn out and enjoy the race festivities, but also to get cycling themselves – enjoying first-hand the ultimate mode of sustainable transport. We’ve been powering positive energy since 2009 and cycling is a fun, simple way for people to have a positive impact on their lives and the communities in which they live.”

Heath Harvey, chief executive of SweetSpot, the race organisers, said: “After a highly successful first year partnering with OVO Energy, we are delighted that they have extended their title sponsorships of the Women’s Tour and the Tour of Britain, as well as adding the Tour Series to their portfolio for 2018.

“The extension of these exciting partnerships coincide with the 15th modern Tour of Britain, the tenth Tour Series and the fifth edition of the Women’s Tour. Together with OVO Energy, we look forward to making 2018 the best editions of our races to date and together, continuing our rewarding partnership.”