Rlwc2021 Appoints Three Agencies In New Marketing And PR Drive

The Rugby League World Cup 2021 (RLWC21) has announced the appointments of three agencies as part of a new marketing and PR drive ahead of the tournament.

McCann Manchester, Hatch PR and Goodform have all been appointed by the tournament organisers. 

According to the RLWC2021, McCann has been appointed to handle brand strategy, creative, media planning and buying, digital and content strategy, as well as activation-led PR, with data specialist Goodform to help deliver insight-led marketing campaigns and power a customer-first ticketing strategy. 

Meanwhile, PR agency Hatch – which has been working with the tournament for the past 18 months – has been retained to oversee PR, social media strategy and community management for RLWC2021 social channels, working closely with McCann to maximise key moments for the event.

The first campaign created by McCann Manchester, Squads Assemble, (above) has also been created to coincide with the opening of the public ticket ballot on 23rd October. 

According to organisers, the core message is inclusivity, appealing to existing supporters as well as a new ‘squad’ of Rugby League fans. 

Karen Buchanan, CEO, McCann Manchester said: “We’ve collaborated with our McCann Worldgroup agencies in the North including CRAFT and Momentum to deliver a truly integrated campaign.  

“Squads Assemble aims to connect with a new broader audience for RLWC 2021 to galvanise support for what will be a truly exciting and unmissable sporting experience in the UK next year.”