Saints Unveils Kit With #madeforheroes Campaign

Southampton Football Club and Under Armour have revealed the Saints’ home and away kits for the 2017/18 Premier League season.

To launch the new kits, Saints stars Manolo Gabbiadini, Ryan Bertrand, Fraser Forster and Maya Yoshida have been reimagined by the club as 80s superheroes in an animated adventure.

The animations see the South Coast players use their powers to rescue stolen designs of the kit from an evil villain, and return them safely to a top secret Under Armour design lab. The video first launched with a teaser – which can be seen here – before the official kit launch video seen below.

Fans can join the conversation across social media using #MadeForHeroes – with plenty activity planned across the club’s channels in the run up to kits being available at the end of the month.

Designed in Under Armour’s Innovation Lab in Baltimore, both home and away jerseys feature Under Armour’s four-way stretch HeatGear fabric, which offers improved mobility alongside a Moisture Transport System.

The club’s ‘WE MARCH ON’ slogan is embellished on the outside back neck of both home and away jerseys.

David Thomas, commercial director of Southampton FC, said: “The launch of the new kit is the first chapter in the story of our fans’ seasons. We wanted to combine the innovative nature of our partnership with Under Armour with a tongue-in-cheek nod to the match day heroics of our first team squad. We are always proud to present the latest edition of the kit, and we think the eye-catching retro design will capture the imaginations of fans young and old. Under Armour continue to give our players the tools required to reach their potential, and these kits are no different – we are looking forward to August already.”

Chris Bate, VP and managing director, Europe at Under Armour said: “This kit launch is another exciting step on our journey with Southampton FC. The bold designs of both kits, as well as the innovative creative campaign, will create impact on and off the field.  The club’s values of hard-work and innovation are consistent with ours – we’re both young and hungry for success. Re-imagining some of the club’s top athletes truly matches the performance technology behind the kit, and we believe it will excite fans just as much as the team’s prospects for the upcoming Premier League season.”