Sixpad Launches UK Campaign
Sixpad, Japanese electrical muscle simulation technology training gear, has launched its UK campaign with a stunt and photoshoot on the underground.
The campaign showcases the fitness tech via several poses, situated in everyday locations to launch Sixpad’s #JoinTheBodyRevolution, which follows the company’s soft launch in the UK last year with ambassador Cristiano Ronaldo.
The shoot aims to show how the design allows the products to be discreetly worn, so you can exercise at home, at work and on the move, for example when commuting.
The two products modelled – the Abs Fit and Body Fit – both use electrical muscle stimulation technology to perform a 23-minute workout programme to tone and firm muscles. By emitting a 20Hz frequency, according to Sixpad, the product has proven to increase abdominal muscles and gain muscle mass on arms and legs.
A spokesman from Sixpad said: “We wanted to demonstrate that Sixpad products can slip seamlessly into your everyday routine, so what better way to showcase this than to disrupt the mundaneness of the everyday commute. We are encouraging people to #JoinTheBodyRevolution and insert Sixpad into your daily routine – in the same way that you might plug in your headphones and listen to your favourite commuting playlist.
“Our elite athletic collective have worked hard to showcase the qualities Sixpad training gear can provide, in complete contrast with the effortless benefits this innovative body revolution product demonstrates.”
The squad of models showcasing the products in this shoot include social media personalities in the health and fitness field, including, Simone Ming, Jase Robinson, Alex Tucker, Lee Wade Turner, Hannah Kaynes, Anna McDonnell, Timothy Shieff and Chase Armitage.
