Snack-media Signs Digital Fan Engagement Jv

Sports digital publisher Snack Media has announced the launch of Snack Gaming, a new joint venture between Jon Trigg, the former founder of fantasy sports business Silent Manager, and Rupert Pratt, co-founder of Generate Sponsorship prior to its recent sale to Mongoose Sports & Entertainment.

The joint venture, called Snack Gaming, will combine the team’s experience across sports marketing, sponsorship, digital and fan engagement to work with sponsors, betting companies, rights holders and media owners internationally to acquire, engage and monetize fan bases.

Snack Gaming will develop, license and commercialise digital fan engagement platforms such as fantasy sports leagues, predictor games, quizzes as well as develop and introduce new products to the market.

On the launch, Jon Trigg commented: “Across our team we have developed thousands of platforms and enterprise builds in multiple languages, capable of managing over 150 million transactions. We have advised sponsors, media owners and rights holders globally and generated tens of millions of euros in commercial income. We assist clients to acquire, engage and monetize fans and the rights we create.”

Snack Gaming will use the Snack Media network of over 20 million unique users a month to inform clients on strategy and behaviours of online sports fans. Using the network, advanced data platforms and social media expertise it can market platforms for clients, driving all important traffic and engagement but also assist them monetize them.

Snack Media CEO and co-founder, Niall Coen commented: ‘Snack Media have ten years experience in creating, distributing and monetizing fan content, so setting up a business specifically aimed at monetizing these tools for publishers and rightsholders is a very natural progression for the Snack Media business.  Our strategy across this business will be helping to create new tools, new rights and new revenues’ for our partners.”

Rupert Pratt concluded: ‘With digital advertising spend and fan engagement overtaking traditional, the questions to ask yourself is what proportion of my sports marketing inventory is digital? Do I have the right tools in place to engage and acquire fans, secure sponsors and advertisers? Snack Gaming has been formed to address that balance for sponsors, betting companies, rights holders, publishers and broadcasters alike.”