Southampton Signs Virgin Media

Premier League side Southampton FC has secured a three-year shirt sponsorship deal with Virgin Media.

Starting in the 2016/17 season, the deal will see Virgin Media work with the club to develop a number of fan orientated initiatives, with further details to be announced before the start of the new season.

Virgin Media replace Veho after the consumer electronic company’s contract expired at the end of the 2015/16 season.

Tom Mockridge, chief executive officer of Virgin Media, said: “Virgin and the Saints both like to do things a little bit differently; we’ll be working together to give fans the best experience in football whether they are at home, away or watching on TV. Together, We March On.”

Southampton FC chief executive officer, Gareth Rogers, added: “We are delighted to announce Virgin Media as our new main club sponsor and look forward to a successful relationship together. This partnership is another positive step in the club’s continued growth and development and an excellent opportunity to collaborate with a brand that shares our core values.

“We will be working closely to implement creative and innovative projects that harness the passion of the club and connect with our fantastic fans around the world.”