Sportradar And NBA Announce New Multi-year Partnership
The agreement will see the NBA, WNBA and NBA G League use Sportradar’s global and wide-ranging capabilities to grow U.S. operations, increase their international footprint and drive fan engagement.
This agreement with the NBA, WNBA and NBA G League also maintains Sportradar as the exclusive provider of NBA data worldwide that will help fans across the globe engage with the three leagues.
In addition, the new relationship includes expanded distribution rights regarding the use of player tracking data. Sportradar will also establish a dedicated team to innovate and transform the fan experience. This will include utilizing data to create a deeper understanding and appreciation of the game, developing new data products to enrich fan engagement, and revolutionizing how sports betting data is utilized by betting operators and media partners.
In 2021, the NBA is projected to generate €112 billion in betting turnover globally, which is more than 2.5 times what American Football is expected to generate globally (€41.87 billion).
“We are delighted that the NBA has chosen Sportradar as the Official Partner who can support the global popularity and explosive growth of the game,” said Carsten Koerl, global CEO, Sportradar. “Basketball is the largest U.S. sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.”
“Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA. “As the market matures, we are thrilled to extend our partnership with Sportradar to utilize data and insights to create new fan experiences and innovate around the NBA globally.”
This deal extends a relationship that began in 2016, when Sportradar and the NBA announced a multiyear partnership, which made Sportradar an Official Provider of Real-time NBA League Statistics.
This new partnership means that from 2023-24, Sportradar will have exclusive betting data rights in the US with two of the four major sports (NBA and NHL).
Over the course of 2021, Sportradar has signed data rights deals with leading leagues and governing bodies across five of the most popular global sports, including Union of European Football Associations, International Tennis Federation, International Cricket Council, the National Hockey League and the NBA.
