Sportradar Extends Partnership With The ITF

Sportradar has announced a three-year extension to its agreement with the International Tennis Federation (ITF) to serve as the ITF’s Official Data Partner. 

The agreement extends the strong partnership between Sportradar and the ITF, which since 2012, has encompassed the World Tennis Tour as well as several other major ITF competitions, such as the Billie Jean King Cup.

In addition to the official data partnership, the extension enables the federation to deliver a number of important ongoing integrity-led projects, including the development of innovative technology infrastructure to further enhance integrity protection at World Tennis Tour events.

Together with the projects and activities mentioned, the ITF, in partnership with Sportradar, will continue to invest significantly into accreditation, control systems and personnel to safeguard the integrity of tour events, leading the tennis world in efforts to ensure a secure player and fan experience.

As the global governing body of tennis, the ITF subscribes to the International Tennis Integrity Agency (ITIA) tennis-wide anti-corruption programme and services. As part of its ongoing commitment to protect the integrity of its sport, the ITF will continue to leverage Sportradar’s integrity services by including its Universal Fraud Detection System.

Furthermore, Sportradar will create a suite of enhanced digital assets connecting tennis fans with new websites, apps and fan-centric products to provide a more dynamic user experience that will be powered by Sportradar’s data.

Image: Shutterstock