Tag Heuer To Title Sponsor Porsche Formula E
Porsche and TAG Heuer have agreed a long-term partnership that will see the luxury watch brand partner with the car maker’s Formula E team.
The deal will see TAG become the Title and Timing partner of the team, which will henceforth be known as TAG Heuer Porsche Formula E Team from the 2019/20 season onwards.
Stéphane Bianchi, CEO, TAG Heuer, said: “We are truly honored to begin our partnership with Porsche, a move which further strengthens our presence in Formula E. Beyond sharing the same passion for motorsport and having the same challenger spirit, our two brands have the same uncompromising love for quality and technology. TAG Heuer is looking forward to supporting the team on its journey into Formula E and the upcoming races.”
Fritz Enzinger Vice President, Porsche Motorsport and Group Motorsport Volkswagen AG, added: “We are delighted to welcome TAG Heuer again at Porsche Motorsport. Looking back on our successful history, both brands will build on former achievements for this new era in Formula E. It is exciting times that we join our forces again and that together our huge passion for motorsport continues to be alive. We are counting the days for our first race as TAG Heuer Porsche Formula E Team in November this year.”
The two brands first worked together in motorsport in the 1960s, while TAG-Turbo engines – made by Porsche – won three Formula 1 drivers’ championships in the 1980s, driven by two iconic names of the era, Nikki Lauda and Alain Prost. TAG has also been a long-term sponsor of the Porsche Supercup, which debuted in 1993.
