Title Win Prompts Global leicester Demand

15 May 2016 | tshego

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Leicester City FC’s Premier League title win has seen the club double its global exports, according to DHL.

DHL, the team’s official logistics partner, has already exported merchandise to 66 countries since the 5000/1 outsiders claimed the Barclays Premier League trophy, more than double those exported to at the start of the season.

So far Japan has seen the biggest growth, where revenue has increased by more than 30 times, with revenue from Italy – the country of manager Claudio Ranieri – 13 times greater than it was at the start of the season.

Leicester City’s biggest export destination is now America and four times more shipments have been made to the US than Australia, the second most popular destination.

Due to growing global demand, the club sold out of its 2015/16 kit in March, as the club’s title surge gathered momentum.

“It was brilliant to see the team’s hard work and dedication pay off this season,” Ian Flanagan, commercial director at Leicester City Football Club said. “Thanks to the success on the pitch, we’ve had great success for the business too. DHL’s investment in innovative logistics solutions means that we are able to fulfil rising demand from fans for merchandise in a diverse range of countries.

“DHL has been a valued partner of the club since 2012 and we look forward to working closely with DHL in the years ahead as LCFC’s global profile continues to grow. As our team becomes more globally renowned, it is important we continue to reach our fans wherever they are.”

Phil Couchman, CEO of DHL Express UK&I commented: “Watching Leicester City Football Club lift the Premier League trophy was a great moment in sporting history. It has been a real honour for DHL to support the team on their journey to the top of the league and to ensure that the club can reach its fans wherever they may be. We even had to expedite an emergency shipment of the new season’s shirts from Asia to meet demand in the UK. As exports of products continue to rise, I am confident their global success will continue.”