WTA And Stats Perform Sign Long-term Data Deal
The WTA has signed a new deal with Stats Perform, who will become the organisation’s Official Data Supplier.
The partnership will deliver multiple feeds to customers, including an exclusive umpire-derived data feed for an expanded number of WTA matches, and an ultrafast data feed collected by Stats Perform’s Opta analysts.
The data will also include match statistics down to rally and shot level, increasing the level of live insights available to the WTA’s broadcasters as well as providing faster and deeper feeds to betting partners and promoting integrity in tennis via two ‘operationally independent’ feeds.
According to the global league, the data feed will support Stats Perform’s advanced AI capabilities which will be leveraged to help bring fans closer to the sport through engaging data-driven insights and stories. Meanwhile, the data is also set to enhance Stats Perform’s existing live WTA video streaming service.
“Stats Perform has a history of creating innovative and trusted content and products that drive entertainment levels and new revenue streams for the professional sports ecosystem,” said Micky Lawler, President, WTA.
“We’re looking forward to discovering new and unique storylines surrounding the WTA Tour and our players and tournaments available in new, exciting and comprehensive ways.”
Carl Mergele, CEO, Stats Perform, added: “The WTA has very ambitious goals for their tournaments and players and we’re proud to be trusted to help them reach new levels of fan and bettor engagement. Our broadcaster, media, and betting networks are already excited because they’ve seen how high-quality information elevates sport’s appeal.”
