#btsia Shortlist Announced
Sport Industry Group has unveiled the Official Shortlist for the BT Sport Industry Awards 2015, with the winners to be announced at the annual, star-studded ceremony in London on Thursday 30th April 2015.
The quality of work submitted for this year’s Awards was exceptionally high, with entries spanning 20 sports making this year’s shortlist. From football, Formula One, sailing, to cycling, the entries covered a range of major tournaments and events in the sporting calendar. The Commonwealth Games, Ryder Cup, FIFA World Cup and the Invictus Games as well as the upcoming Rugby World Cup all featured prominently.
Agencies, governing bodies, teams and federations who all had a major part to play in shaping the British sport industry from the past 12 months submitted their work across 15 categories, with the new Cutting Edge Sport category proving particularly popular.
The shortlist for the new category that celebrates innovation and progressive thinking in sport features O2’s innovative use of the Oculus Rift technology, CelticLIVE bringing connectivity to Celtic Park, The Jockey Club’s revolutionary expansion of its existing services, a unique partnership between the Glasgow 2014 Commonwealth Games and UNICEF, SenseCore’s revolutionary human monitoring system and Sportradar leading the way in security services.
Nick Keller, Chairman, Sport Industry Group, said: “The level of work submitted this year has been higher than ever, signifying that securing a place on the shortlist is a huge achievement.
“Introducing the Cutting Edge Sport Award to 2015 has not only opened up the BT Sport Industry Awards to some very unique brands and projects, but it also demonstrates that fresh ideas and advancements in technology are providing endless opportunities for the sport industry.
“The category for Best International Marketing Campaign was also incredibly strong this year, creating a shortlist of new and exciting entries, and proving that the UK sits at the heart of the international sport industry.
“We look forward to announcing the results and celebrating with you all on 30th April.”
The Official Shortlist was selected through an extensive Steering Process involving 83 key industry figures and 36 hours of intensive judging, fully overseen by Deloitte, the Independent Scrutineers of the BT Sport Industry Awards. The Official Shortlist will now go forward for consideration by the main Judging Panel, who will decide the winners in each category.
Made up of leaders from across the sport industry and the wider business world, each Judge brings years of specialist expertise, as well as their wider industry perspective. More information on the Judging Panel and the overall judging process can be found here.
BT is the Headline Partner of the BT Sport Industry Awards, joining Official Partners Barclays, Deloitte and Eurosport.
Join the conversation on twitter and Instagram at @SportIndustry and #BTSIA.
____________________________________________________________________
OFFICIAL SHORTLIST FOR THE BT SPORT INDUSTRY AWARDS 2015
Best Sponsorship of a Team or Individual, Sponsored by Kantar Media
Jaguar – Innovation Partner, Team Sky
Mars – England Football Team
O2 – England Rugby
Prostate Cancer UK – Millwall FC
Umbro – Everton FC
Best Use of PR, Sponsored by Getty Images
Everton FC – Blue Crimbo
Capital One Cup 2013/2014
Hugo Boss and Alex Thomson Racing – The Mast Walk
Invictus Games – Building Support for our Wounded Warriors
Jacksonville Jaguars – #BeJaguars
Jaguar – Innovation Partner, Team Sky
Best Sponsorship of an Event or Competition, Sponsored by ICON
BMW – Ryder Cup 2014 #DriveYourTeam
IRN BRU – Born to Support
Marriott Hotels – Marriott London 7’s
Standard Life Investments – Ryder Cup Sponsorship
Stella Artois – The Official Beer Supplier of The Championships, Wimbledon
Vanarama – The Vanarama Conference
Community Programme of the Year
Access Sport – BMX Legacy Programme
Budweiser – Club Futures
Chelsea FC Foundation
Invictus Games
London Evening Standard – London United
Natwest/Royal Bank of Scotland – RugbyForce
Governing Body of the Year, Sponsored by The Daily Telegraph
Badminton England
British Athletics
British Cycling
BUCS
FIA World Rallycross Championship
Digital Platform of the Year
AELTC – The Official Wimbledon Mobile App
BBC Sport
CelticLIVE Matchday App
Lucozade Powerleague – Playermatch
Mondogoal.com
Teamer
Best Use of Social Media
adidas – #allinornothing
British Champions Series – #ChampionsDay
AELTC – Wimbledon “Rising Above The Noise”
BMW – #DriveYourTeam
Gazprom Chelsea
Lewis Hamilton’s #TeamLHmovie
Participation Event of the Year, Sponsored by Robertson Taylor W&P Longreach
BloominGirls
London Duathlon 2014
Lucozade Sport Conditions Zone
Prudential RideLondon 2014
The London Triathlon
The Queen’s Baton Relay in England
Best Live Experience, Sponsored by Eurosport
Great North Run Million
Invictus Games 2014
IRN BRU – BRU Shop
Lucozade Sport Conditions Zone
Nike – We Own The Night 2014
O2 – Wear The Rose Experience
Best International Marketing Campaign
adidas – Launching Brazuca to the World
AIG Rugby Safety Awards
HTC One M8 Launch – Harnessing the Power of Football
ITF – Show Your Colours
McDonald’s – FryFutbol
Samsung – Galaxy 11
Best Integrated Marketing Campaign, Sponsored by Battersea Evolution
Football Association of Wales – A Campaign for European Qualification
IRN BRU – Born to Support
Lucozade Sport Conditions Zone
ECB – NatWest T20 Blast
Rugby World Cup 2015 – Too Big to Miss
Sky Sports Ryder Cup 2014
Brand of the Year
adidas
MCC
Nissan
O2
Invictus Games
Agency of the Year
Fuse Sport & Entertainment
H+K Strategies
M&C Saatchi Sport & Entertainment
Octagon
Synergy
Two Circles
Cutting Edge Sport Award
CelticLIVE Matchday App
Jockey Club Services for Professional Sport
O2 Presents Wear The Rose
SenseCore – Revolutionary Human Monitoring Technology
Sportradar Security Services
Glasgow 2014 Commonwealth Games & UNICEF – The Put Children First Appeal
Best Management of a Sportsperson
Esportif International – Danny Care
CAA Sports/Polaris Sport – Jose Mourinho
Icor Communications – Lizzy Yarnold
Octagon Talent – Daniel Sturridge
ISM – Lee Westwood
