Business Moment of the Year Award Announced

Every so often our industry undergoes a paradigm shift, when a decision or deal changes the game forever.

From the birth of the Premier League to the debut of Drive to Survive on Netflix, or the explosion of interest in women’s football following England’s Euro 2022 win – all are shaping sector shaping milestones that have cemented themselves in history as the biggest moments in sport business.

As part of Sport Industry Group’s ambition to serve as champion for sport in this country, we’re delighted to announce the launch of Business Moment of the Year, a new award that will debut at the FEVO Sport Industry Awards 2025.

The Business Moment of the Year Award has been introduced to shine a light on the game-changing moments that have defined the sports industry over the past 12 months, celebrating achievements that represent a significant shift in the sector’s direction of travel.

Whether it’s a groundbreaking deal, an innovative product launch, a revolutionary partnership, or an exciting new initiative, the moment must be out of the ordinary, resonate within the industry and beyond, and display a clear commercial, economical, or cultural impact.

The winning moment will demonstrate excellent decision making, a willingness to embrace risk, and a spark of brilliance.

The winning moment is likely to hit one or all the following criteria:

This award applies to any deal, agreement, signing, product launch or new initiative in the past 12 months that has impacted the sport industry in an exceptional way.

This includes, but is not limited to, acquisitions, sponsorships, partnerships, appointments, collaborations, campaigns and the creation of new organisations or properties.

• Clearly demonstrates a shift in sport business, such as setting new standards, driving innovation, significant financial and commercial impact, or redefining the industry’s trajectory.

• Demonstrates the potential to influence the industry for years to come, developing future opportunities for growth.

• Impacts a wide range of stakeholders, including teams, leagues, athletes, and fans.

• Involves a UK sport, organisation, or individual that plays a significant role within the UK sport industry.

All moments must have taken place in within 1st December 2023 to 28th February 2025.

A shortlist will be revealed in March, while the winning moment will be selected by a steering committee made up of some of the sport industry’s most influential figure and announced at the FEVO Sport Industry Awards 2025 on Thursday 15th May 2025.

Sport Industry Group is now officially inviting members of the public to put forward nominations for this year’s award. Nominations can be made via the form below.