25th Sport Industry Awards – Meet The Categories event
Yesterday, Sport Industry Group welcomed the industry to its Holborn offices for the annual Meet the Categories event – marking the official opening of entries for the 25th Sport Industry Awards.
The session offered attendees a first look at what’s new for this special anniversary year, including new categories, refinements to the entry process, and exclusive insights into what the judges will be looking for.
Dylan Pugh, Managing Director at Sport Industry Group, led the session with an overview of the Awards and shared practical advice on how to create a standout entry. Guests also heard about the importance of showcasing creativity, authenticity, and impact — three elements that are expected to define the strongest submissions this year.
For those who were unable to attend, the full recap video is now available to watch, featuring all the key tips and guidance shared during the session.
So what is new in 2026?
New and refreshed categories
- The introduction of Creative Moment of the Year, recognising one standout campaign moment that captured the industry’s attention.
- Updates to several content categories to ensure they reflect the changing landscape of sport and media.
Refined entry form and process
- Minor phrasing updates to make questions clearer and more intuitive.
- A re-ordered structure to help entries flow more smoothly.
- Additional tips and suggestions built into the form to support entrants.
Those planning to both attend and enter the Awards are encouraged to explore the Sport Industry Membership, which includes one complimentary Awards entry and one free ticket to the Awards night — along with access to exclusive events, insights, and networking opportunities throughout the year.
For existing members, don’t forget to make the most of your Awards benefits when submitting your entries.
