IOC Launches Nft-based Game For Beijing
The International Olympic Committee (IOC) has launched a mobile game that incorporates non-fungible tokens (NFTs) to coincide with the start of the Beijing 2022 Winter Olympics.
‘Olympic Games Jam: Beijing 2022’ has been developed by nWay, a blockchain game studio owned by Hong Kong-headquartered Animoca Brands. The developer’s games reward users with NFTs in a ‘play-to-earn’ format as they progress through different stages.
Users can compete across various sports, including snowboarding and skiing, whilst using their own avatars.
In addition, players who purchase digital versions of officially licensed Olympic ‘pins’ will be able to trade them with other users on nWay’s marketplace, with the IOC receiving royalties through each sale through the smart contract technology that underpins NFT transactions.
Taehoon Kim, CEO of nWay, said that the offering would allow fans of the Games to “own a piece of Olympic history”.
He added, “We intend to support the game with continuous updates in the months to come, to keep the players engaged, and the Olympic spirit ongoing.”
The game is available on the Apple App Store and Google Play, excluding China.
The IOC first unveiled its Olympic-based NFT pins ahead of the delayed Tokyo 2020 Olympics last year.
