Gillette Recruits Tom Daley Ahead Of Paris 2024
Tom Daley has been announced as a new ambassador for Olympic and Paralympic partner Gillette.
Under terms of the agreement, the 30-year-old Olympic Gold medallist will serve as the face of the Procter & Gamble-owned brand’s ‘Body and Intimate’ grooming range.
Daley is one of Britain’s most recognisable athletes and will become the first British diver to compete at five Olympic Games after being named on the British synchronised diving squad for the upcoming Games.
“To win an Olympic medal, you have to be at your best – physically and mentally, so knowing your body is prepared in every way for optimal performance is vital,” said Daley. “Confidence and performance go hand in hand. How many times do we hear the phrase feel good, play good? I’m no different. Feeling smooth and knowing you’re ready to make that perfect rip entry helps to get you into the competition mindset, so partnering with Gillette Body & Intimate just made sense.”
Callum Wood, Gillette Brand Director for UK & Ireland, added, “We’re excited to have Tom join the Gillette family. More and more guys are grooming their body and intimate areas as part of their routines to help look and feel their best. We know that one of the main reasons why guys body groom is for sport and performance – for when it really, really matters. This is true for guys in all sports at all levels, but the stakes are at their highest in Olympic level sport.
“Tom Daley is known for his incredible performance on and off the diving board and is someone we’re proud to support for when it really, really matters. We look forward to the future of Gillette Body and Intimate, and wish Tom all the very best at the Olympic Games Paris 2024.”
In 2017, Daley signed a similar agreement with Superdrug, becoming a ‘male grooming ambassador’ for the health and beauty retailer.
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