Aurora is a specialist sports agency combining technology innovation, creative storytelling and multi-platform content delivery to help sports grow audiences, build IP and modernise how content is created and distributed.

2025 marked a landmark year for the business. Aurora delivered a record 110 production events across 30 countries, created 10,000+ content assets, reached over 1 billion views globally, and won six major industry awards. The year saw major new client wins and launches, including Women’s Super League, World Supercross and World Rallycross, alongside continued growth of global championships such as Formula E and E1, achieving record audiences in 2025.

Alongside large-scale live productions, Aurora expanded into new products including factual content, strategy consultancy, IP development and creator-led distribution, while continuing to invest in career development, mentoring and emerging creative talent. Aurora is trusted not just to produce content, but to help redefine how modern sport is created, experienced and scaled.