With 1,250 hours of matchplay during The Championships, there was plenty to keep tennis fans entertained across Wimbledon channels.

But to establish relevance with more people – regardless of their interest in tennis – Wimbledon looked beyond the court.

Step forward Overheard at Wimbledon Season Two, once again celebrating the everyday fan and pairing the universal appeal of people-watching with Wimbledon’s garden party atmosphere. The enhanced second season showcased even more of the full Wimbledon experience (both on and off site) and resonated even more strongly with audiences this time around.

With engagement metrics that ranked in the top 0.2% of all Wimbledon posts, Overheard at Wimbledon Season 2 proved that effective sports content doesn’t always depend on athletes or even matches themselves; rather, fans can be engaged through fans.