CBS Sports Golazo is a central pillar of CBS Sports’ European football strategy, serving as the primary digital engine that amplifies coverage, drives global engagement and extends the life of live studio programming. Closely integrated with production, the social team works seamlessly alongside producers and talent to create entertaining, informative and shareable content, with studio shows developed from the outset with social distribution in mind. This approach is critical to CBS Sports’ UEFA Champions League coverage, which has become globally popular due to weekly viral clips that dominate social platforms and reach fans far beyond the broadcast. Filmed in London and led by American and British production teams, the coverage is truly international, powered by the authentic chemistry of Kate Scott, Thierry Henry, Jamie Carragher and Micah Richards. Their unscripted moments consistently resonate worldwide, making CBS Sports Golazo a global football destination with more than 6.7B video views in 2025.