Settling football’s biggest debate:

DAZN’s first ever global campaign stars some of football’s heavyweights prepping themselves for battle – Boca Juniors’ Edinson Cavani, Bayern Munich’s Harry Kane, Inter Miami’s Luís Suárez and Manchester City’s Erling Haaland – all of whom were going for the title of Club World Champs.

Football = entertainment:

Leaning into DAZN’s recognisable heritage as an appointment-to-view boxing brand, Undisputed borrows imagery and sounds from that world to dramatise what this football tournament and boxing have in common; unbelievable match-ups, giants toppled and debates settled.

Sweating the small stuff:

Set to Eric B. & Rakim’s old school hip hop track ‘Don’t Sweat The Technique’, we see fist wraps, custom boxing robes in club colours, corner men, DAZN presenter Diletta Leotta and none other than boxing’s iconic ring announcer Michael Buffer setting the scene, as the film builds to an atmospheric fever pitch and the inevitable face-offs before the whistle is blown.