Entered By: BRANDS2LIFE

The Riverside Stand at Craven Cottage represents hospitality reimagined. Launching in May 2025, this £100m transformation replaced dated 1970s facilities with a world-class destination offering choice – from £2,708 entry-level packages to £20,000 private dining.

Unlike traditional one-size-fits-all hospitality, The Riverside delivers eight distinct experiences across six levels, each with unique identities: The Gourmet is a fine dining restaurant with Michelin calibre rotating chefs, Sky Deck is a multi-level experience complete with rooftop terrace and London skyline views, The Dugout is a below-the-river sports bar with seats behind the benches; there is also Matchday Plus an entry level space serving 900 guests.

General admission areas feature contemporary food-market concourses opening three hours pre-match, with live music, entertainment, and player appearances. Results are remarkable: 300% hospitality revenue increase, 13% increase in early arrivals, four-fold premium membership growth, and 2,750 jobs created.

The Riverside proves premium experiences needn’t exclude – they can embrace everyone.