Think of Las Vegas and you’ll picture a Little White Chapel, and with the Betfred Super League season kicking off just a day before Valentine’s Day, Sky Sports, Ready10 and tpf.london devised a campaign to promote the first ever rugby league fixture on US soil.

A campaign with multiple touchpoints and cross-channel delivery, bringing the spirit of Vegas to the north west – via a Little Wigan Chapel and special appearance from Sin City legend Michael Buffer – galvanised fans and grabbed eyeballs nationwide.

Timed perfectly around the season opener between Wigan Warriors and Leigh Leopards at the Brick Community Stadium, before Wigan then faced Warrington Wolves State-side (live on Sky Sports just two weeks later), the campaign delivered Sky’s highest ever regular-season audience, millions of content views, overwhelmingly positive sentiment and a huge uplift on engagement across Sky’s platforms.