Entered By: The British & Irish Lions

The 2025 Lions Squad Announcement set a new benchmark for sporting reveal events, delivering unprecedented global reach, digital performance and fan engagement.

Hosted live at Indigo at The O2 with thousands in attendance, the show became the Lions most successful announcement ever, breaking sporting records along the way including globally trending #1 worldwide on YouTube and peaking at 103,356 live viewers.

A fully reimagined, multi-platform broadcast, immersive fan experiences, and instant player-reaction content, elevated the reveal into a world-class moment carried across Sky, BBC and talkSPORT. The event generated 35 million social views in a day, 60,000 new followers and record media impact, significantly growing brand visibility and partner value.

Strong commercial uplift, expansion of digital channels, and alignment with sustainability objectives further strengthened the organisation’s ecosystem.

Overall, the announcement delivered exceptional global visibility, audience growth and commercial momentum, while establishing a scalable model for future high-impact events.