Launched in January 2023, Padel 22 is the world’s first padel-dedicated communications and marketing consultancy, created to build “brand padel” and accelerate the sport’s transition from niche to mainstream.

Operating across the UK, US and emerging padel territories, Padel 22 has played a defining role in shaping how the sport is understood, covered and commercialised globally. Through creative PR, insight-led storytelling and community-building initiatives, the business has delivered tangible impact: landmark mainstream media coverage, significant growth in public awareness, and nearly doubled revenue since 2023.

Beyond client work, Padel 22 has helped professionalise the industry by launching Insider 22, the leading padel business community, and producing authoritative reports including The Padel Playbook and the USA Padel Report.

By combining deep sector expertise with elite sports communications experience, Padel 22 has established itself as a catalyst for padel’s long-term commercial and cultural growth.