Entered By: Sidemen Entertainment

The Sidemen Charity Match 2025 was a standalone live football event hosted at Wembley Stadium, delivering a world-class sporting and entertainment experience at unprecedented scale. The match sold out Wembley’s 90,000 capacity in just three hours and was broadcast globally via a live YouTube stream reaching 2.8 million peak concurrent viewers, as well as over 1 billion views across social clips.

Featuring a lineup of the world’s largest creators and professional-standard production, the event combined high-quality football, live broadcasting, and stadium spectacle. The match culminated in a dramatic 9-9 draw followed by penalties.

Beyond attendance and viewership, the event delivered exceptional social impact, raising £4.7 million for UK charities. Widely covered by UK and international media, the Sidemen Charity Match demonstrated how a creator-led live sports event can rival traditional fixtures in reach, production quality, fan experience, and cultural relevance, while delivering strong commercial and charitable outcomes.