Women’s rugby is growing fast, with global female participation up 130% since 2021. To capitalise on this momentum, Capgemini teamed up with Stats Perform and World Rugby to power the TryZone IQ campaign for the Women’s Rugby World Cup 2025.  TryZone IQ marked the first use of generative AI at any Rugby World Cup, involving men or women, providing highly engaging match analysis and contextual insights throughout the tournament in real-time to fans across official tournament broadcast, social and digital channels. TryZone IQ’s live insights transformed live Opta match data, together with Opta data captured from games played earlier in the competition into bite-sized summaries – helping broadcasters inform their audience of the key moments and standout performers to enhance the viewer experience: engaging a mix of long-stranding rugby supporters as well as new fans of the sport watching the Women’s Rugby World Cup for the first time.