In 2025, Wimbledon’s talent programme helped define how a sporting institution connects with new generations. Hosting Wimbledon’s largest cohort of influential figures from sport, film, music and fashion, Wimbledon became the epicentre of summer culture — not just tennis. This presence ignited worldwide conversation, positioning The Championships as the most culturally relevant sporting event over the summer for Gen Z and younger global sports fans, who increasingly engage with sport through culture and creators. From the USA to India, and across fashion and lifestyle media including Vogue and Hypebeast, Wimbledon travelled far beyond Centre Court, generating record breaking earned impressions and expanding its global footprint.