SailGP Reveals New Opening Titles And Soundtrack
SailGP has unveiled a new opening title sequence that will feature at the start of broadcasts across 212 international territories.
The global catamaran racing series teamed up with video animation specialist Chapter 3 Graphics to develop the visual identity of the new opening titles, with the aim of engaging with younger audiences.
UK-headquartered SailGP also partnered with Wavze, who created a new soundtrack for the sailing league, titled ‘Powered by Nature’.
Melissa Lawton, Chief Content Officer at SailGP, said,“The new opening titles are indicative of the direction SailGP is heading and our next-generation content strategy.
“Audience feedback drives a lot of our decision-making and our data shows us that content in the style of our new opening sequence delivers cut-through with a younger fanbase.
“Our audience has increased by over 300% in the last year alone, with a growing secondary audience where we’ve seen a 240% jump in social video views, proving the engagement that this strategy delivers.”
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