Beckham Backed Miami Unveil ‘reverse’ Vending Machines

Major League Soccer (MLS) club Inter Miami, which is co-owned by David Beckham, has announced the launch of ‘reverse’ Heineken vending machines. 

In partnership with Cycle, a recycling technology and data company founded by University of Miami alumni, the new machines deployed at DRV PNK Stadium are designed to engage Inter Miami fans and incentivize their recycling efforts.

Promoted on the 18,000-capacity stadium’s big screen and through PA announcements, the recycling initiative will allow fans to insert empty beverage containers into the vending machines for a chance to win rewards in return. Prizes include exclusive access to stadium promotions and Inter Miami jerseys.

According to a club statement, the initiative supports Heineken’s ‘Brew a Better World’ ambitions aimed at creating a positive impact on the environment, sustainability, and the responsible consumption of alcohol.

“Working with Heineken USA and Cycle to make it easier for our fans to recycle at Inter Miami CF matches is a very important initiative for our club,” said Inter Miami VP of Marketing, Community and Fan Engagement, Chris Allan.

“Through research and listening to our supporters, we learned sustainability is particularly important to our fan base and we want to do the best we can to ensure our fans have the resources to put the environment first when they are enjoying football matches at DRV PNK Stadium,” Allan added.

Anwar Khan, co-founder of Cycle, said, “Sports stadiums are an important part of American culture and represent a unique opportunity to educate and incentivize people to participate in the circular economy. The Cycle team is honoured to be collaborating with Heineken USA and Inter Miami CF to launch this first-of-its-kind stadium recycling programme.”