EA Announces EA Sports FC

10 May 2022 | tshego

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Electronic Arts Inc. (EA) announced its world-famous football games will move forward under a new EA SPORTS FC™ brand in 2023.

This marks the end of its long-term partnership with FIFA. The New York Times has reported that the reason for the split is due to the doubling of FIFA’s licensing fees.

The move will enable EA to deliver the world’s biggest interactive sports experience for its growing community in collaboration with 300+ partners across the world of football.

Electronic Arts CEO, Andrew Wilson said, “Our vision for EA SPORTS FC is to create the largest and most impactful football club in the world, at the epicenter of football fandom. For nearly 30 years, we’ve been building the world’s biggest football community – with hundreds of millions of players, thousands of athlete partners, and hundreds of leagues, federations, and teams. EA SPORTS FC will be the club for every one of them, and for football fans everywhere.”

EA SPORTS FC brings the strength of more than 300 individual licensed partners, giving players access to more than 19,000 athletes across 700 teams, in 100 stadiums and over 30 leagues around the world. EA SPORTS FC will also build on a foundation of inclusivity and innovate in new areas around both women’s and grassroots football for the global community.

Wilson continued, “We’re thankful for our many years of great partnership with FIFA. The future of global football is very bright, and fandom around the world has never been stronger. We have an incredible opportunity to put EA SPORTS FC at the heart of the sport, and to bring even more innovative and authentic experiences to the growing football audience.”

EA has developed the most extensive and comprehensive network of partnerships and licenses in the sport – all in the name of delivering a truly immersive experience to fans everywhere. EA SPORTS FC will be the only place fans can play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, LaLiga, Serie A, and MLS, among many others.